Sharp Middle East launched a unique air purifier product for cars in the GCC region that is equipped with its own Plasmacluster ion technology that helps improve air quality by removing harmful airborne viruses, cigarette and pet odor and allergen.

The exclusive new product is the latest in a range of products launched by Sharp that are equipped with this technology, in which positive and negative ions are released into the air simultaneously. These positive and negative ions are the same ions found in abundance in nature such as forest, mountains, and fields, and which recreates the natural process that purifies the air in the earth's atmosphere.

The car air purifier, which fits neatly into a car cup holder, is designed to release high-density of Plasmacluster ions that follows the car's interior airflow. Plasmacluster ions remove influenza virus, cigarette and pet odor inside a car. It can be charged by a cigarette lighter, is available in the UAE.

Announcing the launch of the new Sharp car purifier, Fumio Yamaguchi, the Managing Director of Sharp Middle East said:

"Sharp is delighted to introduce yet another world-class product to this region that is equipped with our exclusive Plasmacluster ion technology. Our mission is to contribute to the well-being of society, by providing products with Plasmacluster ion technology which can help improve air quality in homes and, now in vehicles. Especially in this region, many people are suffering from allergies and asthma due to poor indoor air quality. We believe that our Plasmacluster ion technology, which has been proven effective against mite allergens (the major trigger of allergic asthma), will be one of the best solutions for them. The car air purifier will also contribute towards a healthy driving experience."

Since 2000, Sharp, which is Japan's No.1 and one of the leading air purifier brands in the UAE and GCC region, has been working closely with academic research organizations around the world including Retroscreen Virology Ltd, a world authority in virology, in developing and assessing the benefits of the Plasmacluster ion technology. It has successfully demonstrated that plasmacluster ion technology can reduce the activity of 29 different harmful airborne microbes including the H1N1 influenza virus.

Manu Mahdi, General Manager of Sharp Middle East, said: "Sharp's plasmacluster ion technology is a one-of-a-kind technology in which the positive and negative ions generated are the same kind of ions which leave users feeling like they are breathing forest fresh air even when inside or in indoor spaces. The technology has been developed in line with international safety standards, making it an ideal solution for home users and motorists".

Sharp has a wide range of air purifiers suitable for rooms ranging from 20 to 48 square meters, as well as High Density Plasmacluster ion generators for household and commercial applications. These include air purifiers, ion-generators, air conditioners and refrigerators. Plasmacluster ion technology is also adopted in other industries including vehicles and elevators. The total sales of products equipped with Sharp's Plasmacluster ion technology has reached 20 million units worldwide.